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Custom Store Integration ​

The Custom integration is a lightweight tracking pixel — like a Google Analytics or Facebook Pixel tag — for storefronts that aren't on Shopify. You paste one snippet into your site, report orders on your confirmation page, and InfluTrace credits each sale to the right creator.

Use it when your store runs on a custom stack, a headless setup, or any platform without a dedicated connector yet.

How it works ​

  1. You connect a Custom integration and get a small snippet keyed to a public integration id (just like a GA measurement id).
  2. The pixel persists creator attribution (the ref/itc your tracking links carry) in the visitor's browser.
  3. On your order confirmation page, you call influtrace('order', …) with the sale details. The pixel sends them to InfluTrace, which attributes the order.

Clicks still come from your InfluTrace tracking links — the pixel only handles order attribution, so nothing is double-counted.

Connecting your store ​

  1. Open Integrations in the sidebar and click Add integration.
  2. Choose Custom from the library.
  3. Enter your website URL (e.g. https://shop.example.com). Orders are only accepted from this exact origin, so enter the address your store is actually served from.
  4. Click Get snippet — you'll get the embed code to install.

The integration appears on the Integrations page as Pending until you install the snippet and verify it.

Admins only

Connecting, verifying, and disconnecting integrations require an Admin role. Members can see connected stores but can't change them. See Roles & Permissions.

Installing the snippet ​

Paste the snippet into your site's <head>, on every page, then publish:

html
<!-- Influtrace -->
<script>
  (function(w,d,s,u,i){w.influtrace=w.influtrace||function(){(w.influtrace.q=w.influtrace.q||[]).push(arguments)};w.influtrace.id=i;var f=d.getElementsByTagName(s)[0],j=d.createElement(s);j.async=1;j.src=u;f.parentNode.insertBefore(j,f);})(window,document,'script','https://app.influtrace.link/api/v1/integrations/custom/t.js','YOUR_INTEGRATION_ID');
</script>

Your real snippet (with your integration id filled in) is shown in the connect dialog and again on the integration card under Set up — use that copy rather than the example above.

Reporting orders ​

On your order confirmation / thank-you page, tell InfluTrace about the sale:

html
<script>
  influtrace('order', {
    orderId: 'ORDER-1234',   // your unique order id
    value: 79.00,            // order total
    currency: 'USD',
    coupon: 'CREATOR10'      // discount code used, if any
  });
</script>

The pixel automatically attaches the creator attribution it saved earlier, so you only need to pass the order details.

Prefer server-rendered HTML? Set a global object instead and the pixel picks it up on load:

html
<script>
  window.influtraceOrder = { orderId: 'ORDER-1234', value: 79.00, currency: 'USD', coupon: 'CREATOR10' };
</script>

Coupons are the most reliable signal

If the order carries a creator's discount code in coupon, it's attributed by coupon even when the shopper's link attribution has expired. See Coupon Attribution.

Verifying the pixel ​

Once the snippet is live, open your website (so the pixel loads), then on the integration card click Verify pixel. InfluTrace confirms it has received a signal from your registered origin and flips the integration to Connected.

If you see "No pixel activity yet", the pixel hasn't reported in. Double-check that:

  • the snippet is on the page and the site is published, and
  • the page is served from the exact URL you registered (for example https:// vs http://, or www. vs the bare domain).

Connecting a store doesn't, by itself, track orders. On each link or coupon you want to measure, tick the Custom store under Enable integrations.

Orders and revenue are recorded only for links and coupons with an integration enabled. Links with none still track clicks.

See Tracking Links and Coupon Attribution.

Security ​

The integration id is public (like any analytics pixel id). Order ingestion is guarded two ways:

  • Origin check — orders are accepted only from the website URL you registered.
  • Verify gate — orders are credited only after the integration is verified and Connected.

Because the pixel runs in the browser, treat it like any client-side analytics tag: it's best for capturing real customer orders, not as a tamper-proof source of truth.

Disconnecting ​

Click Disconnect on the store's card (admins only) to stop accepting its orders. Past orders stay in your reports. To turn it back on, add the Custom integration again and re-verify.

Troubleshooting missing orders ​

  1. Is the integration enabled on the link or coupon? Without it, only clicks are recorded.
  2. Is the integration Connected? Orders sent before you verify are ignored — verify first.
  3. Is the order beacon firing from the registered origin? A mismatched origin (or a missing influtrace('order', …) call on the confirmation page) means no order is recorded.
  4. Was the order attributable? An order with no coupon and no saved link attribution can't be credited to a creator and is skipped.

For how a synced order is matched to a creator, see How Attribution Works.

InfluTrace — creator attribution infrastructure

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