How Attribution Works

Attribution is how InfluTrace decides which creator gets credit for an order. When a new order syncs from your store, InfluTrace looks for signals that tie it back to a creator and applies them in a fixed priority order.

The priority order

InfluTrace checks signals from most to least reliable and uses the first one that matches:

1. Coupon code        ← most reliable
2. Cart / link data
   (otherwise the order is left unattributed)

1. Coupon code (highest priority)

If the order used a discount code you've mapped to a creator's link, that mapping wins — immediately. A coupon survives device switches, delayed purchases, and shoppers who never clicked the link, which is why it's checked first.

Set this up in the campaign's Coupon attribution panel — see Coupon Attribution.

2. Cart / link data

If there's no mapped coupon, InfluTrace uses the tracking data carried from the creator's link — the creator and link captured when the shopper arrived from influtrace.link/p/abc-123/<creator>. This is what credits ordinary "clicked the link, then bought" journeys.

Otherwise: unattributed

If neither signal is present — for example a manual or draft order with no coupon and no tracking data — the order can't be tied to a creator and is skipped. It won't appear as creator revenue.

Why an order might not be attributed

Reason	Fix
The link has no integration enabled	Edit the link and tick your store. Orders are only tracked for links with an integration on.
The order webhook isn't registered	Use Verify setup → Re-sync on the store card. See Shopify.
The order had no coupon and no tracking data (e.g. a manual order)	Nothing to attribute — map a coupon so these still get credited.

Practical guidance

• Always give creators a coupon when you can. It's the most durable signal and covers shoppers who don't click.
• Append the creator username to every shared link so the cart/link path can credit them too.
• Use both together — coupon as the safety net, link for everyone who clicks through.

See also Tracking Events for what's recorded at click time.