Tracking Events

InfluTrace measures the creator journey as a series of events, from the first click to a completed purchase. Understanding what's captured (and what isn't) helps you read your reports with confidence.

The events InfluTrace tracks

Event	When it happens	Where you see it
Link click	A visitor opens a tracking link and is redirected to your store.	Clicks / Unique clicks in reports.
Add to cart	A shopper adds a product to their cart on your store.	Contributes to conversion insight.
Coupon usage	An order uses a discount code mapped to a creator.	Drives coupon attribution.
Order placed	A new order syncs from your connected store.	Orders / Revenue in reports.

What a click captures

For each human visit to a tracking link, InfluTrace records:

• whether it's a unique visitor (so repeat visits aren't double-counted),
• country,
• device, OS, and browser,
• the referrer (where the click came from), and
• the creator username from the link, if one was included.

Bots and privacy

• Bot traffic is filtered out, so automated crawlers don't inflate your click counts.
• No raw IP address is stored. Uniqueness is determined without keeping personally identifying network data.

Unique vs. total clicks

• Total clicks counts every visit.
• Unique clicks counts distinct visitors — the same person clicking twice adds one unique click but two total clicks.

Both appear side by side in every report so you can gauge reach (unique) and raw activity (total).

How events become attribution

Clicks and the data they carry feed the cart / link attribution path, while coupon usage feeds the coupon path. When an order arrives, InfluTrace combines these signals in priority order to credit a creator — see How Attribution Works.