Coupon Attribution

Mapping a store discount code to a creator is the most reliable way to attribute orders. A coupon travels with the order no matter how the shopper got to your store — even if they never clicked the tracking link, switched devices, or came back days later. It's the top-priority signal InfluTrace uses; see How Attribution Works.

When to use coupons

Use coupon attribution whenever a creator promotes a unique discount code (AVA10, MARCUS15, etc.). It's especially valuable for:

• Creators who share a code verbally (on video or a podcast) rather than a clickable link.
• Closing the gap when shoppers don't click the link but still use the code.

Mapping a coupon

Coupon mapping lives on the campaign page, in the Coupon attribution panel (admins only).

1. Open the campaign that contains the creator's link.
2. In the Coupon attribution panel, fill in:
   • Code — the exact discount code from your store, e.g. AVA10.
   • Link — the creator's link within this campaign.
   • Creator (optional) — the creator username to credit. If you leave it blank, the credit follows the link. Either way the handle resolves to an influencer record, created automatically if it's new.
3. Click Add. The mapping appears in the list below and takes effect for new orders.

TIP

The code must match the discount code configured in your store exactly. InfluTrace matches on the code that Shopify reports on the order.

Managing mappings

The panel lists every mapping in the campaign as CODE → link · creator. Click Remove to delete one. You can only add coupons once the campaign has at least one link.

How it fits attribution

When an order arrives, InfluTrace checks for a mapped coupon code first. If the order used one of your mapped codes, it's credited to that code's link and creator immediately — ahead of any link- or cart-based signal. If there's no mapped coupon, InfluTrace falls back to the other signals described in How Attribution Works.