Influencers

Influencers (also called creators) are the people you're tracking. Every click and every attributed order ultimately rolls up to an influencer record, so the Influencers page is your single source of truth for "who is driving what."

What an influencer is

An influencer is a master record in your workspace, identified by a unique username — the handle you append to a tracking link (…/p/abc-123/ava) and the one you map coupons to. Wherever that handle appears — in a link suffix, a mapped coupon, or Shopify cart data — the activity is credited to the same influencer.

The Influencers page lists your whole roster with at-a-glance clicks, orders, and revenue per creator. Click any row to open that influencer's full report.

How influencers get created

There are two ways a record appears:

1. Automatically

You usually don't have to add influencers by hand. The first time a username shows up, InfluTrace creates the influencer for you:

• a visitor arrives via influtrace.link/p/abc-123/ava,
• an order uses a coupon you've mapped to a creator, or
• Shopify cart data carries a creator handle.

Quota-aware

If your workspace is already at its influencer limit, automatic creation is skipped silently — the order is still recorded, but no new influencer record is added. Raise the limit by upgrading your plan; see Billing & Plans.

2. Manually

To add a creator ahead of time, open Influencers → Add Influencer (admins only) and fill in:

• Username — the handle used in link suffixes and in coupon / cart attribution (e.g. ava). This must be unique in your workspace.
• Display name (optional) — a friendlier label, e.g. Ava Smith.

Username vs. display name

By default an influencer's display name is the same as the username until you explicitly set one. If you create ava automatically and never edit it, reports simply show ava for both.

Influencer reports

Open any influencer to see a date-ranged report of their performance — total and unique clicks, attributed orders, and revenue — across the links they're credited on. The date-range options match the rest of the app; see Reports & Analytics for how each number is calculated.

The dashboard's Top Creators leaderboard links straight to these reports, so you can jump from "who's winning" to the detail in one click. See Dashboard.

Deleting an influencer

Admins can remove an influencer from the roster. Removing the record takes the creator out of the Influencers list and the leaderboard. Historical events stay in the underlying reports, but you'll generally only delete records created in error (typos, test handles). If a deleted username appears again later, InfluTrace will recreate it automatically.

Related

• Tracking Links — append a username to credit any creator.
• Coupon Attribution — map discount codes to creators.
• How Attribution Works — the signal priority InfluTrace uses.